Kathy Choquer, Fractional CMO

Tailoring Growth Since 1991

Bachelor’s in Business Administration (SFU)

Expert Business & Marketing Consultant

Setting Goals, For Life

Let’s Connect

Alignment

Define the strategy for success and ask everyone if they are confident in the plan and committing to it. #Alignmentforthewin

Creativity

Business is art. With both left and right brains trained, unique solutions and ideas are at your disposal.

Curiosity

Gemba walks, interviews, invitations, and research uncover treasures of information.

Objectivity

Have a handful of metrics that get reviewed daily or weekly to show if the art is working. Analyse. Rinse. Repeat.

Quality

... Gets thrown around a lot. What checks and balances do you have to ensure you are delivering on this promise.

Analytical

Research, ideate, banter, debate, product, launch, test, optimize. collaboration builds alignment and quality.

Our Milestones

2017

Marketing Tech

Numbers West started. This led to working with clients in marketing, operations, planning, and Sales. I started reseraching martech and identify Hubspot as an obvious CRM.

2018

Coversion Rate Optimization At A Non-Profit

I went to work for a nonprofit where i worked on 1000 person galas. We implemented a CRM, We started to diversify our donor base, Established monthly recurring revenue, and wrote business cases for projects. 40% open rates on emails. 10x improvement in our social engagements. Google gives us  $10,000 in monthly ad budget.

Ask me about my segmentation strategy for this organization and the idea for the top 80.

Oh, and during all of this, I immerse into communications training. I learn to Identify and release my filters; make straight requests; generate alignment.

2017

Agency Reboot

Agency reboot. Clients hire me to message their offerings. They need budgets and deep competitive analysis, Strategy for Expansion into new markets.

I test advertising, lead generation, organic SEO, and more.

I make booths so beautiful, leads multiply 24x. 
Ad Click through rates multiply 5x. Online sales increase 8x.

About Us FAQ

Understanding and implementing KPIs is crucial for informed decision-making and business growth. Explore insights into their significance, implementation, and the impact they can have on your business.

LET's connect

Yes. With the diversity of experience across several industries, we have proven we can make a difference for any organization. We have B2B, B2C, and non-profit experience.

We have a list of criteria to send you if you are serious about marketing. Please use the contact us form to request more information.

Constantly learning, collaborative, alignment-oriented, data-driven, coachable, high performance, focused, and with integrity. We look to support companies who share these values and more.

Yes, in some cases. It depends on the nature of the product and the support for marketing. We are not currently taking on equity-only projects.

It depends on what you have in place and how funded the marketing resources will be. It really is a ‘how long is a piece of string?' question. Do you have a website with good products, a CRM with a good number of good prospects, digital lead generation, great reviews, KPIs and reports in place? If yes to all those, we can optimize some sections within weeks or even days. If none of those structures are in place, plan on a minimum of 6 months with dedicated effort and budget.