KPIs Tell Us If The Art Is Working
Measure What you Can Impact
Understand Which Numbers Matter Most
Align On A Logical Dashboard
Test Ideas
KPI Self-Assessment
Mini-Audit Your KPI Game:
Do you have a set of KPIs everyone in your company knows about?
Does every person in every role understand how their work contributes to at least one KPI?
Do you set daily, weekly, monthly, and quarterly SMART goals for every department, team, and person?
What happens when objectives are not being met?
Do you have Client Relationship Management (CRM) software in place with accurate data?
For every yes, give yourself 20 points. The higher you score, the better off your company is.
Marketing KPIs
Our strategic focus on KPIs has propelled businesses to achieve remarkable growth. Clients like you have experienced a transformative impact on their bottom line. Numbers West delivers not just data but a roadmap to measurable success.
KPIs, OKRs, KSIs, OGSM, ETC.
KPIs, OKRs, KSIs, OGSM, ETC.
KPIs, OKRs, KSIs, OGSM, ETC.
SaaS, Manufacturing, or Service
- Marketing funnels need solid offers
- Conversion rates at every customer step will tell you if you have a compelling offer
- We help you break that down and find the right levers
Transparency
- Knowing which data points to focus on is an art. We create dashboards that are accurate and actionable. This sometimes requires change. change can be uncomfortable. What’s the alternative?
Advertising KPIs
Advertising KPIs
Advertising KPIs
Purpose
In the realm of marketing KPIs, Numbers West is your compass to navigate the dynamic marketing landscape. From assessing the impact of your campaigns to maximizing return on investment, we tailor our approach to ensure your marketing efforts align with your business objectives.
Typical KPIs
- Website sessions
- Click through rate
- Engagement
- Form conversions
- New contacts
SEO KPIs
SEO KPIs
SEO KPIs
Purpose
When it comes to SEO KPIs, Numbers West is your key to unlocking digital visibility and authority. From optimizing your online content for search engines to increasing organic traffic, our focus is on ensuring your business stands out in the digital landscape.
Transparency
- Organic traffic
- Page authority
- Keyword rankings
- Backlink quality
- Bounce rate
- Page load speed
- Click-through Rate (CTR)
Email KPIs
Email KPIs
Email KPIs
Purpose
Email campaigns, when used properly, can bring powerful results. Send your personas tailored information at the right time for one of the highest ROIs in Marketing.
Typical KPIs
- Open rates
- Click to open rates
- Click rates
- Delivered / sent
- Bounce sates (Soft or Hard)
- Unsubscribes
Marketing KPIs
*Increases are based on an average across multiple projects
Our strategic focus on KPIs has propelled businesses to achieve remarkable growth. Clients like you have experienced a transformative impact on their bottom line. Numbers West delivers not just data but a roadmap to measurable success.
New Leads
Our strategic approach to KPIs has resulted in an impressive 89% increase in acquiring new contacts for our clients over the course of two years. From there, we optimize the quality of those new contacts with refined ads and copy.
Then we segment. Why segment? send a product brochure to your client’s account payable clerks and see how fast they unsubscribe. When you go to email the accounts payable contacts about accepting Apple Pay or payPal, you have one less recipient to impress.
Contacts in CRM
Our focus on Key Performance Indicators has led to a substantial 55% increase in contacts within CRM systems. This growth highlights our proficiency in not only attracting leads but also nurturing and maintaining valuable connections, fostering long-term business relationships.
Website Impressions
We’ve doubled website impressions, signaling a substantial increase in online visibility and traffic. This achievement emphasizes our strategic approach to digital presence, ensuring that businesses not only attract but also engage and retain their online audience effectively.
Social Media Engagement
By implementing targeted strategies, we've achieved an astounding 1000% increase in social media engagements for our clients. This remarkable surge underscores our expertise in crafting content that resonates with audiences, driving meaningful interactions and brand visibility.
Email Open Rate
Numbers West has achieved a 15% boost in email open rates, showcasing our proficiency in creating captivating and relevant email content. This increase reflects our commitment to delivering messages that resonate with the target audience, driving higher engagement and interaction.
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KPIs FAQ
Understanding and implementing KPIs is crucial for informed decision-making and business growth. Explore insights into their significance, implementation, and the impact they can have on your business.
Tracking marketing KPIs provides valuable insights into the effectiveness of your campaigns.
From measuring lead generation to assessing ROI, it ensures your marketing efforts align with strategic business objectives, leading to increased brand awareness, customer engagement, and overall growth.
We use a combination of standard metrics and organization-specific metrics based on the information we gather from interviews and your software programs.
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